Why Big Wins Aren't the Answer

It's tempting to think that the big wins—the big contracts, the flashy sales, the high-profile partnerships—are what define a successful business. We look at these wins as life-altering events, moments that put us in the league of legends. But there's something about that chase for the "big win" that we all miss.

Imagine this: a salesperson tells you they’re going after luxury clients. It sounds glamorous, feels like the way to elevate their game. But behind the allure is the reality that big wins don't sustain momentum. High-dollar deals might give you a surge, but they don’t establish you. What does? Small, consistent, daily habits.

While the world celebrates sudden success, what it doesn’t celebrate is the quiet, repetitive work that builds a foundation. Systems and habits. The process is unglamorous. But those who truly thrive are the ones who’ve mastered it. They’re the ones out there day in and day out, refining their approach, negotiating better deals over time, raising the bar on their own performance. And those who aren’t? They’re the ones still looking for that next big catch, while others have built a sustainable lifestyle around small, steady wins.

Think about it: What tools are you leaving in the garage because you're waiting for the perfect moment? Maybe it’s not the tools that are missing. Maybe it’s the simple accountability to use them effectively.

About Spencer Combs:

Spencer Combs is a business leader and author of Momentum and Mastery: The Business Leader's Guide to Fastrack Unshakeable Profit, Productivity, and Purpose. With a passion for helping others transform their challenges into opportunities, Spencer offers unique insights through his events, coaching programs, and daily text messages.

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