It's tempting to think that the big wins—the big contracts, the flashy sales, the high-profile partnerships—are what define a successful business. We look at these wins as life-altering events, moments that put us in the league of legends. But there's something about that chase for the "big win" that we all miss. Imagine this: a salesperson tells you they’re going after luxury clients. It sounds glamorous, feels like the way to elevate their game. But behind the allure is the reality that big wins don't sustain momentum. High-dollar deals might give you a surge, but they don’t establish you. What does? Small, consistent, daily habits. While the world celebrates sudden success, what it doesn’t celebrate is the quiet, repetitive work that builds a foundation. Systems and habits. The process is unglamorous. But those who truly thrive are the ones who’ve mastered it. They’re the ones out there day in and day out, refining their approach, negotiating better deals over