The "Gangster" Paradox: Why Autonomy is the Ultimate Un-Goal The word "gangster" carries a lot of baggage. For most, it conjures images of the street, the hustle, or the headlines. But in his recent Esquire sit-down, 50 Cent stripped away the theater and gave us a definition that belongs on every entrepreneur’s whiteboard: "To me, gangster means to live the way you like without answering to anyone." Read that again. He’s not talking about crime; he’s talking about agency . He’s talking about the " Un-Goal ." The "Should" Monster vs. The Un-Goal In my work with the WRAP Sheet and Momentum & Mastery , we talk constantly about the " Should Monsters ." These are the invisible anchors—the projects you took on because a competitor did, the clients you tolerate because you’re afraid of the gap in your calendar, and the "hustle" habits that steal your emotional capital. Most people spend their entire careers building ...
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